Thursday, January 28, 2010
Week 2 - Typography in the word - On the road
The Font:
According to What The Font, The font is closest to Interstate Bold. The actual font is not one you can purchase, as it was commissioned specifically for Interstate signs and I couldn't find more information than that.
About the usage:
Obviously, this is used to communicate information about location, direction, and the road itself. White lettering on green backgrounds. Most signs now are also made of reflective material, so that they are easier seen at night. I've always wondered about fonts that you see every day, but you never really think about.
Where I saw it:
This particular example kind of speaks for itself doesn't it? Okay, maybe not. I was on westbound I-74. Obviously I was not driving. :P
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