Week 4 - Paul Rand

In the process of looking up images for a project in my ART 223 class, I came across a graphic designer named Paul Rand.  I found a few images that I thought were intreguing, but this one is one that stood out to me. 

The different letter designs and colors seem to emulate a sense of playfulness.  I believe that this is used as an advertisement for an IBM event of some kind.  I found this image in the ArtStor database.